Don’t be scared to present the real you to the world, authenticity is at the heart of success.
Part Three: Business
This baby boomer was a stay at home, full time mom. My principal job. Always worked, as a teacher, office manager, designer and later, a travel consultant, but these were flexible jobs, always making sure I was first and foremost, a homemaker. So what does that make me now? Pretty much at the sticking point of having to re-brand my business into a serious career, that will earn me and income, give me financial security and create an exciting avenue for my talent. The children have flown, as has the husband. This is not an uncommon tale in the Silver Street part of our lives.
Time to re-brand the business
Many women have worked their entire lives, and may be thinking ‘ I need to change.’ Some may need to begin a career for the first time, or re-evaluate their careers due to redundancy, for financial reasons, or simply because it proverbial rut keeps growing. So much happens at this time of our lives, in every aspect of it, but it is also an opportunity to take the best of who we are, of what we have accomplished and forge these qualities into exciting, new selves, and a new business. If you are one of those, like me, we need take the advice we have been giving our children, and others and re-brand.
Business as usual or business as the beginning of a whole new adventure?
I am opting for the latter. Re-branding my business, adding some new ideas, embracing what I cannot change and changing what I can. Re-branding myself so it’s a double whammy of power house control.
10 points to consider when re-branding a business
- Re-branding needs work. A swot analysis of either what I already have, an existing website, a limited company and clients for example. Strip down what you have, and either begin the play dough moulding by pulling away pieces that don’t suit you, doesn’t work and adding new ideas to freshen the basic structure of your business. If you are beginning again, at something new, do the homework with a positive attitude.
- For those who are starting out, fear is real. Changing what you have? The fear is real. We doubt ourselves more at this Silver Street time – have we missed the entrepreneurial bus? Are others going to take us seriously? How do we market ourselves when we have been stagnant, holding back or in a new environment? We always believe that others are already doing it better, have been around longer, know the contacts, are the contacts – we put every excuse in the book in our paths to deter us and knock that confidence down a little more with our doubts. Fear is real, but so is self loathing when we cannot bring ourselves to begin again, to change, and that should motivate us to literally ‘take the bull by the horns’ and steer our own lives.
- Believe you are capable. You have managed to get through life pretty well up till now. You have experience (which is a great asset), knowledge and the ability to contribute to the business sector, on your own terms.
- Choose to do something you love. This is important. Many of us are involved in more than one business, doing a number of things we love that will reward us, rather than staying in the corporate world until retirement. If you love designing, consulting, baking, wealth management or anything else that takes your fancy and rocks your business boat, start today even if it means temping on the side, or even working odd jobs to fuel your passion.
- Don’t be put off by finance. We have social media and that good old ‘word of mouth’ is your best friend. You can put together a free website, get an email address, and network. Getting out there is the objective – no-one gains from being invisible.
- Do and don’t take it personally. Yes it is, it is you and what you can do. If someone doesn’t get your vision, then don’t – they don’t know you and what you can achieve.
- Find like minded people who will support you. Surround yourself with optimism.
- Life may have knocked you pretty hard, it know it has me, but ultimately we are the only one’s responsible for how we go on from disappointment and loss. There were many moments we think ourselves useless and unloved, but having a great business is a sure fire way of creating the Super woman that you are. It gives purpose to your life.
- Purpose is the reason we should all take stock of where we are in Silver Street. Much of what we did in the past has changed, we need a new purpose and what better way to achieve that by working at something we love, and making money whilst doing so?
- Re-branding you business may take you to avenues you never dreamed of. Never limit yourself because you feel you have spent years working on your existing business. How can you feather it out? Who can benefit from your skills in a different way, whilst still keeping the core? My travel consultancy is now also a venue destination business for weddings and special events. This means I have to re-brand the business to reflect the new direction whilst still maintaining my core business. I get to plan the trip and the occasion – need to re-brand to show that.
I have the pencil, the notebook and the inspiration at the ready. Courage will be my vessel and not settling in my fifties and in my Silver Street will be my motivation. There is so much we have to offer, from the smallest gem of advice to the most beautiful artwork and skills we have gathered in our own life garden, that nothing should stop us re-branding our lives and our business’ to embrace a new era.
That Era has our name on it.